The event planning and services industry is an exciting growth industry. If you are looking to grow your own event planning business, there are several steps you can take to stand out from the crowd. Read on to find out more!
1. Do Your Research
In-depth market analysis is key to understanding the area and niche you are looking to develop a business in, this is especially true in the case of event planning. There are several CRM tools such as SEMrush and HubSpot that will allow you to see the top players in the market you are expanding into. This is key for the next step.
2. Competitor Analysis
One of the best ways to inform your own decision making in regards to your event planning business is to establish what other businesses in the area are doing. Checking the social channels of competitors such as LinkedIn, Instagram and YouTube is a simple and easy way to gain your own ideas on how to promote your business.
3. Test Your Business
You have looked into what competitors are doing and are now ready to trial your own new ideas. Before starting on this endeavour, it is a good idea to do some sort of a test run. This can be with your current network, family, friends or colleagues. See if they are interested in ideas you have for your event business, and if they would hire you themselves. By starting a small network and establishing which ideas work and which don’t, you can then focus in on putting the best foot forward to a wider audience.
4. Grow Your Network
Networking is the key to the successful growth of any business. This can be done both organically and strategically. Encourage your friends and family to promote you to others. Set up social media channels if you haven’t already done so and encourage people to follow you within your network.
5. Email Marketing
When growing your network, think about the ways in which you wish to contact those who are interested in your service. One simple yet effective way of doing this is email marketing. Encourage people to sign up to your newsletter on your site or subscribe by leaving their email. This way you have a database of clients/interested parties to reach out to and communicate any upcoming offers or events you may have.
6. Strategic Socials
Social channels are paramount in getting the message of your business across. This where you can establish an audience and separate yourself from the competitors. Post consistently with varied content. For Instagram, reels and carousels are ideal for reaching out and engaging a larger audience. Use high quality content to promote your ideas. Here at LetterBoutique we have one sure-fire way to help you stand out both in the event planning business world and on your socials!
7. Use Light Up Signs
Light Up signs are not only a great service to provide as an event planner, but they also make for great visual content for your social media channels. By sharing posts and videos of light up signs at various events, people will have further exposure to your event planning business. So go on, this article may be the sign that you've been looking for!
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